Journey + Leisure Membership is a brand new subscription journey reserving and concierge service.
Journey + Leisure Group/Journey + Leisure Co.
From private-jet golf equipment to theme park memberships, subscription providers are more and more the best way to go in the case of holidays and different leisure journeys.
For instance, Web websites Tripadvisor and Scott’s Low cost Flights — each free to customers of their primary variations — this 12 months have every rolled out premium membership plans that provide these prepared to pay an annual charge additional perks and entry to particular pricing.
Now, Journey + Leisure Co., which owns about 20 resort, journey membership and way of life journey manufacturers, is staking its declare to the house with its new on-line Journey + Leisure Membership, tied to editorial content material printed in its signature Journey + Leisure journal.
Whereas all readers will now be capable to e-book journeys to locations featured within the publication by way of the brand new, free Journey + Leisure GO platform, membership members will get premium perks like unique itineraries and most well-liked pricing and advantages, in line with Journey +Leisure Group President Noah Brodsky.
“After we acquired the Journey + Leisure model again in January, one of many issues we heard many occasions from editors, subscribers and advertisers was that with all this unimaginable content material, it is loopy there isn’t any ‘e-book now’ button — so that is what we have executed,” he stated, referring to the acquisition of the model by the previous Wyndham Locations, now Journey + Leisure Co., from Meredith Corp. in a $100 million deal.
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“And we have launched a subscription journey membership, which will get you entry to some unimaginable Journey + Leisure content material, unique itineraries and editor-inspired journeys, together with actually good most well-liked pricing and advantages,” Brodsky added.
Subscription providers are a development throughout all industries, due to the content material and worth the mannequin gives shoppers, he stated.
“That is what we’re betting on right here: That Journey + Leisure is a model that may be the strongest participant within the journey subscription house,” Brodsky stated.
Membership prices $9.95 per thirty days at a particular introductory price, after a free 30-day trial interval. That charge will ultimately rise to $19.95 however at press time there was no timeframe for a worth hike, in line with a spokesperson.
Subscribers get a mean 25% off retail charges at accommodations and resorts, and members-only pricing on automobile leases, actions and extra, in line with the corporate. Stock consists of greater than 600,000 properties, over 345,000 exercise choices, and services and products from all main automobile rental firms and dozens of main air carriers.
Members additionally get a subscription to Journey + Leisure journal and concierge providers for assist with the whole lot from residence renovations impressed by the publication’s picture spreads to securing present tickets and restaurant reservations. The eating community consists of greater than 1,500 eating places in 30 nations and 120 cities, the place members can get perks like complimentary glasses of wine or additional programs.
Journey + Leisure GO, in the meantime, is “an open on-line retail journey web site that connects inspirational journey tales, vacation spot guides and curated itineraries with planning and reserving instruments, whether or not for on a regular basis adventures or a once-in-a-lifetime getaway,” in line with the corporate.
In recognition of Journey + Leisure journal’s 2021 World’s Greatest Awards, membership members and guests to Journey + Leisure GO can e-book curated itineraries that includes prime locations, accommodations and actions from this 12 months’s winners. The customizable journey experiences begin at $1,650 for a four-day stick with lodging, actions and floor transportation for 2 vacationers.
Awards and brokers tie-ins
Charleston, South Carolina, was named No. 1 U.S. vacation spot for 2021 by Journey + Leisure journal.
traveler1116 | E+ | Getty Photos
For instance, an immersive getaway in Charleston, South Carolina — voted the No. 1 metropolis within the U.S. this 12 months — consists of lodging on the boutique Vendue Lodge, a sail within the harbor and a tour of town’s alleys and hidden passageways. A keep on the Viceroy Chicago, named prime metropolis lodge within the continental U.S., comes with an “unique VIP” tour of the Artwork Institute of Chicago and a “personal early entry expertise” on the Subject Museum of Pure Historical past.
Farther afield, Journey + Leisure is also providing itineraries at prime Mexican resort the Viceroy Riviera Maya in Playa del Carmen, and in Florence, Italy, named one of many world’s prime 10 cities. Because the pandemic, hopefully, subsides, extra abroad itineraries shall be added, stated Brodsky.
“Within the coming months, we will be including extra international locations, however we’ve got added extra inside the U.S. as a result of we all know shoppers really feel extra snug touring inside the nation,” he stated.
“These new curated itineraries are a tangible approach to reside the ‘World’s Greatest’ expertise, whereas connecting us with the world and feeding our elementary human need to make genuine and distinctive journey experiences accessible to everybody,” stated Jacqui Gifford, editor in chief of Journey + Leisure, in a press release.
“One of many issues Journey + Leisure has executed so effectively for 50 years is write such an extremely inspiring breadth of content material, and even happening a household journey may be inspirational,” he stated. “With any sort of journey and anyplace you are prepared to go, there’s one thing wonderful to do, and we have got all of them listed multi functional place — and membership members are going to get actually unimaginable financial savings and further concierge providers.”
For now, each the membership and GO can be found on-line — at clubtravelandleisure.com and go.travelandleisure.com, respectively — however cellular apps are within the works, stated Brodsky. Membership members may e-book itineraries by cellphone with the concierge service.
Additionally deliberate is a tie-in to Journey + Leisure’s advisory board of “A-Checklist” journey brokers, stated Brodsky, at the same time as the corporate strikes into the travel-planning and -booking house itself. (The publication is famous for compiling an annual record of journey advisors specializing in numerous locations and actions worldwide.)
“I feel it factors to the truth that individuals take all completely different sorts of journeys,” he stated, noting that trip planning runs the gamut from easy D.I.Y. net searches for one of the best pricing during placing collectively an costly journey of a lifetime, “the place you need, want or can afford spectacular recommendation from probably the greatest journey advisors on the earth.”
“And that is the place the A-Checklist is available in,” Brodsky added, noting membership concierges will provide referrals to specialist brokers. “We completely see that as a continuum that the Journey + Leisure model will help.”
What will not be getting preferential placement is Journey + Leisure Co.’s personal portfolio of legacy Wyndham Locations trip properties. “Journey + Leisure Group is appearing totally independently from these and dealing with the Journey + Leisure editorial content material,” stated Brodsky.
Whereas his staff does plan itinerary bookings according to the journal’s editorial calendar, “we get no affect in anyway on selecting the locations they’re writing about or selecting any of the accommodations, or cruises or experiences,” Brodsky famous. “There is no crossover in anyway inside the web site.
“We already are the highest participant within the components of the leisure journey trade we had been already in,” he added. “That is actually about extending our mission of placing the world on trip, with completely different clients in a distinct phase inside leisure journey.”