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In his remaining letter to shareholders on Thursday, Amazon CEO Jeff Bezos felt “compelled” to depart readers with a final piece of recommendation: Preserve your “distinctiveness.”
“Everyone knows that distinctiveness – originality – is effective,” Bezos wrote. “We’re all taught to ‘be your self.’ What I am actually asking you to do is to embrace and be practical about how a lot vitality it takes to take care of that distinctiveness. The world needs you to be typical – in a thousand methods, it pulls at you. Do not let it occur.”
For instance his level, Bezos included a passage from the non-fiction guide “The Blind Watchmaker: Why the Proof of Evolution Reveals a Universe with out Design” by Richard Dawkins.
The “extraordinary guide [that’s] a few fundamental reality of biology” is a part of the “one final thing of utmost significance I really feel compelled to show,” Bezos wrote, including the next excerpt:
“Staving off loss of life is a factor that it’s a must to work at. Left to itself – and that’s what it’s when it dies – the physique tends to revert to a state of equilibrium with its atmosphere … Our our bodies, as an illustration, are normally hotter than our environment, and in chilly climates they must work exhausting to take care of the differential. Once we die the work stops…. …[I]f residing issues did not work actively to forestall it, they might ultimately merge into their environment, and stop to exist as autonomous beings.”
Whereas the passage “just isn’t supposed as a metaphor,” Bezos notes, “it is however a implausible one, and really related to Amazon. I might argue that it is related to all corporations and all establishments and to every of our particular person lives too.”
Though it takes “steady exhausting work” to “keep our distinctiveness,” he wrote, “it is price it.”
“The fairy story model of [the advice] ‘be your self’ is that each one the ache stops as quickly as you enable your distinctiveness to shine. That model is deceptive. Being your self is price it, however do not anticipate it to be simple or free,” Bezos wrote.
Connecting this recommendation with Amazon, Bezos added that “the world will at all times attempt to make Amazon extra typical – to convey us into equilibrium with our surroundings. It would take steady effort, however we are able to and have to be higher than that.”
Bezos introduced in February that he’ll step down as Amazon CEO and transition to government chair of the corporate’s board. He named Andy Jassy, who constructed Amazon Internet Companies, or AWS, right into a multibillion-dollar enterprise, as his successor.
“I assure you that Andy will not let the universe make us typical,” Bezos wrote.
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