Kim Kardashian has celebrated the one year anniversary of her shapewear SKIMS with a star-studded campaign, featuring Lala Anthony, Precious Lee, Rumer Willis, Jodie Turner-Smith, the Hamlin Sisters, as well as Tik Tok star, Addison Rae, and Yovanna Ventura.
In the accompanying videos, shot by Kanye West’s longtime collaborator Vanessa Beecroft, the campaign sees the stars lounging in a room covered with previous Skims campaigns,
I’m so excited to introduce our Anniversary Campaign featuring our biggest fans and a some of the most beautiful women who inspire me. Thank you to everyone who has made Skims possible. It’s been an incredible year and I’m so thankful for your support. – Kim Kardashian
Kim Kardashian had launched Skims one year ago, as her solution to the many years she was left frustrated trying to find shapewear with enough support. Skims launched in sizes XXS-4X, featuring various cup sizes, and nine flesh tone shades.
Along with the campaign’s release, Skims is also gifting 100 lucky customers pieces from the best-selling Solutionwear styles.