Jorgie Porter is helping to show young Brits just how much damage they can do to their skin by not protecting it properly in the sun.
The Hollyoaks girl wants to show just how much damage can be done if you don’t use enough SPF and follow simple guidelines.
Jorgie is the new face of Teenage Cancer Trust’s annual campaign, Shunburn.
New research conducted by them reveals that many teens don’t wear suncream on holiday because they want a ‘status’ tan, and believe covering up is ‘uncool’.
Jorgie says: “I sued to sizzle in the sun on holiday but now I cover up on the beach and use suncream on my face and body. No one fancies a life-size pink prawn emerging from the sea and I’d much rather have a fake tan than wrinkly leather skin or much worse, skin cancer when I’m older.”
The continuing lack of concern for sun safety in this age group is a particular concern given recent figures that show malignany Melanoma is now the most common cancer in young women in the UK aged between 15 and 24.
The results from the study reveal a complacent attitude to sun protection and a worrying desire to get a tan no matter what the cost.
Simon Davies, chief executive of Teenage Cancer Trust, says: “It is the sun damage done to your sking when young that could lead to skin cancer in later life. We know that holidays should be all about having fun and relaxing but it is vitally important to not let your skin burn in the sun. It takes just a few minutes to apply suncream or wear some form of a cover up. Those few moments could save someone the heartache of a skin cancer diagnosis.”
Femalefirst Taryn Davies