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For “Shark Tank” investor Kevin O’Leary, making movies on Cameo is a profitable aspect hustle.
“Folks ask me on a regular basis about Cameo. It is my aspect hustle,” O’Leary, chairman of O’Shares ETFs, tells CNBC Make It.
On Cameo, prospects will pay for personalised video shout-outs from 1000’s of celebrities, from Carole Baskin from Netflix’s “Tiger King,” who expenses $299 per video, to rapper and actor Ice T, who expenses $450 per video. The price of Cameo movies can vary from a number of {dollars} to 1000’s of {dollars}, relying on the Cameo person’s price.
O’Leary expenses $1,200 per video on Cameo, and “I make quite a bit [of money] every month. I do a ton.”
“As an instance you are getting married and also you need Mr. Great to sing at your wedding ceremony. Properly, I can try this for you on Cameo,” O’Leary says.
For instance, “I simply did one [for] a pair getting married subsequent month. The spouse says they watch ‘Shark Tank’ each night time they usually needed me to sing at their wedding ceremony. So, I sang on a Cameo for her and he or she’s conserving it till their wedding ceremony.”
Along with singing movies, O’Leary does “all types.”
Most of his Cameo movies, “99% of them are for entrepreneurs which might be beginning companies which might be making an attempt to make use of social media to amass prospects,” he says. “[T]hey take my Cameo they usually submit it and hopefully, it helps them get prospects. I will assist any entrepreneur. I am prepared to try this.”
Each occasionally, O’Leary will get a Cameo request for birthday, however principally, he works with companies, he says.
“My Cameos price $1,200 and that basically makes them extra for companies than folks at birthdays.”
Certainly, at his price of $1,200 per video, O’Leary was among the many celebrities charging the most on Cameo in 2020.
“Hey, it is 12 hundred bucks, however it’s Mr. Great. [It’s] price it,” he says. “In reality, it is a low cost. It is a terrific deal.”
Cameo has profited too. In 2020, Cameo introduced in $100 million in income, with 75% of it paid to expertise, Selection reported. Previously 12 months, there was a surge in using Cameo by celebrities to herald cash as they could have struggled to work, or had been with out work fully, as a result of pandemic, Cameo CEO Steven Galanis instructed Selection.
“[W]hat’s cool about Cameo [is] it is for everyone. It is democratization,” O’Leary says.
However there’s a restrict to what he would do, O’Leary admits. “Cameo has guidelines. They are not going to do actually dangerous content material, and I would not try this both.”
Disclosure: CNBC owns the unique off-network cable rights to “Shark Tank.”
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You may have heard somebody state "Vhearts", so what is Vhearts?
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